Your GTM stack works. Nobody has wired it together.

Horizon Labs is a done-for-you GTM engineering team. We build the connective tissue between your CRM, your content, your automation and your reporting, and we put a name on every deliverable.

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Illustration of GTM engineering work: a deduped CRM pipeline, lead routing to a named owner, and AI answer visibility measured against competitors
  • You bought the tools. Nobody owns the wiring between them.
  • Your content is AI-drafted, and it is neither ranking nor converting.
  • You cannot tell whether ChatGPT, Claude or Perplexity mention you at all.

Every one of those is an engineering problem wearing a marketing costume.

What “done-for-you” means here

A team, not a solo consultant.

A named owner per deliverable

Not a pooled queue and not an offshore relay. You meet the person before kickoff.

Scope written before work starts

What is in, what is out, and what a revision costs: in writing, before the first hour is billed.

Hours instrumented from day one

So the second engagement is priced on measurements rather than estimates.

We run this on ourselves

Multi-engine orchestration, a Slack bot with runners, scheduled pipelines, live client sites. The portfolio is the operation, not a deck.

Fixed-price builds

Six things, priced before you ask. Scoped in writing. Delivered in weeks, not quarters.

Human-Written B2B SaaS Content

$3,500/mo

Four long-form pieces a month (1,500–2,500 words), each with a named human author, a practitioner interview or primary source, original charts where the data supports one, internal linking and an editorial calendar. Every claim carries a source link.

Written by a person, sourced, and we’ll show you the interview notes.

Not included: SEO guarantees. One revision round per piece; you supply 30 minutes of SME time per piece.

Single Automation Build

$1,500 each · bundle of 5 for $6,000

One automation live in your stack, with error handling, a failure alert to a channel you actually watch, a one-page runbook, and a 14-day fix window. Built in n8n, Make, Zapier or native. Your choice.

Not included: more than one trigger, one workflow, or three connected systems; integrations without a documented API. The 14-day window covers defects in what we built, not changes to your systems and not third-party API changes.

AI Search Visibility (AEO) Setup

$4,500 · 2 weeks

A measured baseline of how often you are mentioned and cited in AI answers versus three named competitors; entity and schema markup; llms.txt; ten priority pages restructured into answer-shaped form; a citation-source placement plan; and a 30-day re-measurement against the baseline.

You cannot see this about yourself. We can measure it.

Not included: ranking or citation-rate guarantees. AI answer surfaces change weekly, and a promised number there is a refund waiting. One brand, one language, ten pages, three competitors. Ongoing: $1,500/mo monitoring, a new number every month, not a retainer that reports the same chart.

CRM Cleanup & Lifecycle Reset

$4,500 · 2 weeks

Your CRM turned back into something the team trusts: deduped, lifecycle stages that mean something, routing that fires, and the reporting that depends on it.

Attribution & Reporting Setup

$3,500 · 1.5 weeks

One source of truth for where revenue came from: events, UTMs, channel definitions, and a dashboard your team will actually open. Pairs naturally with AI Search Visibility: same buyer, same week.

Landing Page + Conversion Build

$4,000 · 2 weeks

One conversion-focused page, designed and built live in Webflow or your stack; responsive to 320px; form or booking integration; analytics and conversion events wired; on-page SEO; a 2-week post-launch bug window.

Not included: CMS, multi-page IA, migrations. One design revision and one build revision. Copy is yours, or add it for $1,500.

Need a logo, a deck or a Figma prototype? We do those too. They just are not on this list, because they belong inside a build, not on a price sheet.

The ladder

For companies that need more than one thing.

Intro call

Free

GTM Audit

$3,000, credited toward month one

Foundation

$6,000/mo

Growth Engine

$12,000/mo

Forward Deployed Engineer

$18,000/mo

Forward Deployed Engineer: $18,000/mo

One senior engineer embedded in your stack, your Slack and your standups, three days a week. They ship weekly against your priorities instead of a statement of work. Three-month minimum, capped at 100 hours a month.

You bought the AI tooling. You do not have anyone who can wire it into the business. That is the person.

Foundation and Growth Engine are rolling monthly: 30 days' notice, and a 14-day out in month one. The audit fee is credited toward the first month.

Proof

Results from GTM programs led by Saif Akhtar, our COO.

PolymerSearch website, a Horizon Labs GTM engineering client

PolymerSearch

3.5× organic traffic over 16 months, 2,000+ page programmatic SEO program. Company raised a $4M Series A.

Nostra.ai website, a Horizon Labs GTM engineering client

Nostra.ai

3× inbound leads over 12 months. Company raised an $8M Series A.

$0 → $40M
assets under management, from employee #1

OrionCKB

$0 → $40M AUM, employee #1, Facebook’s first ads-API partner, acquired.

Planet N Group website, a Horizon Labs GTM engineering client

Planet N

$7M portfolio grown past $50M.

Recommended tools

We do not resell software. When a build needs a platform, you license it directly and we set it up, so you own the account, the data and the price.

RankAI

AI-native SEO and GEO platform. We recommend it when the goal is being cited in AI answers, not just ranked in search.

Maintouch

SEO and AEO platform aimed at B2B SaaS. We recommend it when technical on-page and content operations need one system.

What we wire together, in accounts you own

n8n
Make
Zapier
Webflow
ChatGPT
Claude
Perplexity

Questions we get asked

How fast can you start?

Kickoff is usually the day after you sign, for fixed-price builds and retainers alike.

Who actually does the work?

A named person per deliverable, introduced before kickoff. Not a pooled queue and not an offshore relay.

What if it takes longer than the estimate?

The price is the price. That is what fixed-price means, and it is why the scope wall on each card is specific.

Do you guarantee rankings or AI citations?

No, and be suspicious of anyone who does. We guarantee the instrumentation, the fixes and an honest monthly read of the movement.

Do we have to buy your tools?

No. You license platforms directly; we set them up.

Can you work with our existing agency?

Yes. Agency subcontracting is normal for us.

Start with the smallest thing that is broken.

One automation, one page, one measured baseline. If it works, the next one is easier to say yes to.