
Truechoice
TrueChoice Solutions specializes in real-time preference analytics, aiding businesses in understanding customer choices.
Client Overview:
TrueChoice is a zero-party data analytics company that works with large corporations like Ford and McDonald's, collecting customer and employee feedback through questionnaires.
Challenge:
With a team of five software engineers, TrueChoice needed to enhance the productivity and efficiency of their technical team. They required guidance in setting up processes, managing technical debt, and transitioning from a single-tenant to a multi-tenant architecture.
Solution:
- Served as a fractional CTO to oversee and mentor the technical team.
- Implemented processes to distinguish between product roadmap features and custom development requests.
- Guided the restructuring of their codebase to improve scalability and maintainability.
- Transitioned their system architecture from single-tenant to multi-tenant, allowing better resource utilization and client segregation.
Results:
- Improved team productivity and streamlined development processes.
- Enhanced the scalability of their platform, positioning them for future growth.
- Clarified project scopes, reducing technical debt and focusing on core product development.
Technologies Used:
- Frontend: React
- Backend: Node.js, Java
Need Developers?
We help startups build ideas into apps their customers will love (without the engineering headaches).
















For Startups & Founders
We've been founders ourselves and know how valuable the right communities, tools, and network can be, especially when bootstrapped. Here are a few that we recommend.

Building Real-Time Embedded Systems Apps for Industrial Automation
Learn how to design, develop, and optimize real-time embedded systems apps for industrial automation. Step-by-step guide covers everything you need in 2025
Read more
Custom Embedded Systems: Powering Next-Gen IoT Solutions
Discover how custom embedded systems power next-gen IoT solutions. Learn their benefits, real-world examples, key development steps, and future trends.
Read more
Embedded Systems Apps: A Guide
Discover what embedded systems are, their core hardware and software components, real-world applications, and how these apps impact product performance.
Read more
How Tawk.to Can Boost Your Startup’s Customer Support Game
Learn how Tawk.to can benefit startups by enhancing customer support and engagement. Perfect for early-stage founders!
Read more
Grow Your Startup With Anthropic's AI-Powered Tools
Discover how Anthropic's cutting-edge AI tools can accelerate your startup's success. Learn about their benefits and see why they can be trusted by startups.
Read more
Dashlane
Simplify password management and security for your startup with Dashlane. Discover how it protects your data, scales with your team, and boosts efficiency.
Read more
How Startups Can Leverage OpenAI’s API for Growth
Learn how startups can leverage OpenAI’s API to automate tasks, boost productivity, and build smarter apps without breaking the bank.
Read more
What is Founder-Market Fit?
Founder-market fit is the secret ingredient behind startup success. Learn what it is, why it matters, and how to achieve it as a founder.
Read more
What is Equity for Startup Founders?
Learn what equity is, why it matters for startups, and how to allocate it effectively. A beginner's guide for startup founders.
Read more
CereberalValley.ai
Explore CerebralValley.ai, the essential community for AI startups. Connect with AI experts, access resources, and network with investors to accelerate growth.
Read more
Alchemist Accelerator
If you're a B2B startup, Alchemist is by far one of the greatest communities that can accelerate your startup. Highly recommended!
Read more
Techstars: Launching Pad for Tech Startups
Discover how Techstars, the premier startup accelerator, can supercharge your venture with mentorship, funding, and a global network of innovators.
Read more