Truechoice

TrueChoice Solutions specializes in real-time preference analytics, aiding businesses in understanding customer choices.

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“Horizon Labs vastly increased our visibility into technical workflows and capacity to achieve projected outcomes. They have a fast and reliable team with exceptional integrity and commitment to doing a good job. Thanks horizonlabs!”

Marcus Ellison

Chief Technology Officer

TrueChoice is an e-commerce analytics company (zero-party data collection for retailers and enterprises).

Problem: TrueChoice’s 5-person tech team needed help scaling their analytics platform. Their architecture was single-tenant and the codebase unwieldy. They needed clearer processes and better scalability for future growth.

Solution: Horizon Labs acted as a fractional CTO and technical advisor:

Established agile processes to separate core product features from custom work.
Refactored the codebase for maintainability and performance.
Re-architected the system from single-tenant to multi-tenant, enabling better resource usage per client.
Guided hiring and tech planning to improve team productivity.

Outcome: Post-engagement, TrueChoice achieved higher velocity. The multi-tenant design reduced infrastructure costs per client and made onboarding new customers faster. CEO Marcus Ellison reported greatly improved visibility and confidence in the development pipeline.

Tech Used: React (frontend), Node.js and Java (backend).

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