E-Commerce
TrueChoice
TrueChoice Solutions specializes in real-time preference analytics, aiding businesses in understanding customer choices.
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TrueChoice Solutions specializes in real-time preference analytics, aiding businesses in understanding customer choices.
TrueChoice is an e-commerce analytics company (zero-party data collection for retailers and enterprises).
TrueChoice’s 5-person tech team needed help scaling their analytics platform. Their architecture was single-tenant and the codebase unwieldy. They needed clearer processes and better scalability for future growth.
Horizon Labs acted as a fractional CTO and technical advisor:
Post-engagement, TrueChoice achieved higher velocity. The multi-tenant design reduced infrastructure costs per client and made onboarding new customers faster. CEO Marcus Ellison reported greatly improved visibility and confidence in the development pipeline.
Provided fractional CTO leadership and migrated platform from single-tenant to multi-tenant architecture.
React (frontend), Node.js and Java (backend).
“Horizon Labs vastly increased our visibility into technical workflows and capacity to achieve projected outcomes. They have a fast and reliable team with exceptional integrity and commitment to doing a good job. Thanks, Horizon Labs!”
Marcus Ellison
CEO
Tell us what you're building. After an intro call with our founders, you'll hear back within 72 business hours: a written scope with an hour range and a hard ceiling, or the questions we need answered first.