Truechoice

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TrueChoice Solutions specializes in real-time preference analytics, aiding businesses in understanding customer choices.

Website:

Link

“Horizon Labs vastly increased our visibility into technical workflows and capacity to achieve projected outcomes. They have a fast and reliable team with exceptional integrity and commitment to doing a good job. Thanks horizonlabs!”

Marcus Ellison

Chief Technology Officer

Client Overview:

‍TrueChoice is a zero-party data analytics company that works with large corporations like Ford and McDonald's, collecting customer and employee feedback through questionnaires.

Challenge:

‍With a team of five software engineers, TrueChoice needed to enhance the productivity and efficiency of their technical team. They required guidance in setting up processes, managing technical debt, and transitioning from a single-tenant to a multi-tenant architecture.

Solution:

Served as a fractional CTO to oversee and mentor the technical team.
Implemented processes to distinguish between product roadmap features and custom development requests.
Guided the restructuring of their codebase to improve scalability and maintainability.
Transitioned their system architecture from single-tenant to multi-tenant, allowing better resource utilization and client segregation.

Results:

Improved team productivity and streamlined development processes.
Enhanced the scalability of their platform, positioning them for future growth.
Clarified project scopes, reducing technical debt and focusing on core product development.

Technologies Used:

Frontend: React
Backend: Node.js, Java

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