specialized packaging marketplace horizon labs
Manufacturing

Specialized Packaging Marketplace

SpecPkgMarketplace.com connects businesses with specialized packaging manufacturers in the US

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Specialized Packaging Marketplace product screenshot built by Horizon Labs

Case study

Problem

A packaging consultant serving major brands (e.g., McCormick, Mars, Kraft) needed a modern digital presence and a searchable supplier directory to replace manual, relationship-driven discovery.

Problem: The consultant’s expertise was valuable, but the web presence didn’t support scalable growth:

  • No centralized supplier directory to help buyers discover manufacturers
  • No structured content system (directory + blog + glossary) to build authority over time
  • Limited SEO foundation, reducing discoverability for high-intent searches
  • Needed a self-service CMS so the client could update listings without developer dependency

Solution

Horizon Labs designed and launched a Webflow CMS platform built for discoverability and easy ongoing maintenance:

  • Webflow CMS implementation with scalable collections (manufacturers, categories, posts)
  • Initial directory build-out (top ~30 manufacturer listings)
  • Category and taxonomy logic for browsing and filtering suppliers
  • CMS-powered directory pages + CMS-driven listing pages
  • Blog and glossary to support long-tail SEO and lead generation
  • Technical SEO setup (core structure, indexing hygiene, on-page fundamentals)
  • Tutorial videos and documentation so the client can manage updates independently

Outcome

  • Launched a professional, credible online presence aligned to enterprise-grade buyers
  • Improved discoverability through SEO-ready structure and content infrastructure
  • Reduced ongoing dependency on developers via CMS + training
  • Created a lead-generation asset that scales beyond referrals and introductions

Features & Tech Stack

Designed and launched a Webflow CMS directory platform for a packaging consultant whose clients include brands like McCormick and Kraft Heinz.

  • Webflow (Core + CMS)

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