SpecializedPackagingMarketplace.com

A packaging consultant serving major brands (e.g., McCormick, Mars, Kraft) needed a modern digital presence and a searchable supplier directory to replace manual, relationship-driven discovery.

Problem: The consultant’s expertise was valuable, but the web presence didn’t support scalable growth:

• No centralized supplier directory to help buyers discover manufacturers
• No structured content system (directory + blog + glossary) to build authority over time
• Limited SEO foundation, reducing discoverability for high-intent searches
• Needed a self-service CMS so the client could update listings without developer dependency

Solution: Horizon Labs designed and launched a Webflow CMS platform built for discoverability and easy ongoing maintenance:

• Webflow CMS implementation with scalable collections (manufacturers, categories, posts)
• Initial directory build-out (top ~30 manufacturer listings)
• Category and taxonomy logic for browsing and filtering suppliers
• CMS-powered directory pages + CMS-driven listing pages
• Blog and glossary to support long-tail SEO and lead generation
• Technical SEO setup (core structure, indexing hygiene, on-page fundamentals)
• Tutorial videos and documentation so the client can manage updates independently

Impact:

• Launched a professional, credible online presence aligned to enterprise-grade buyers
• Improved discoverability through SEO-ready structure and content infrastructure
• Reduced ongoing dependency on developers via CMS + training
• Created a lead-generation asset that scales beyond referrals and introductions

Tech Stack:

• Webflow (Core + CMS)