rarewaters startup brenden stuck sharetribe wordpress woocommerce horizon labs
Marketplace

RareWaters

Fly-fishing marketplace offering access to private waters, season passes, and a community for anglers.

RareWaters app screenshot showing a welcome banner announcing the Infinite Outdoors acquisition with a fly fisherman in a river and buttons to explore fishing properties and get a fishing pass

Case study

Problem

RareWaters is a fly-fishing marketplace offering exclusive access to private waters and related outdoor activities. It was acquired by InfiniteOutdoorsUSA in 2024.

RareWaters’ existing WordPress site could not scale to handle complex marketplace features (season passes, dynamic pricing, etc.). The team needed a more robust platform with custom pricing and pass management to grow the business.

Solution

Horizon Labs performed a full migration to Sharetribe in under 3 months. We built all required marketplace features, including:

  • Season Pass System: Custom 4-Rod, Unlimited, and other pass options.
  • Gift Card Platform: Issuing and redeeming.
  • Variable Pricing: Per-listing pricing (daily, monthly, yearly) with one-click management.
  • Admin Control Panel: Flexible pricing adjustments, listing approvals, and guide-feature toggles.
  • Discount Codes & Reviews: Promotional codes and a custom review system for listings.

Outcome

The new marketplace launched successfully. RareWaters was acquired by InfiniteOutdoorsUSA later in 2024. Traffic soared. RareWaters became the #1 Google result in its niche. The map and listing features we built were reused on the InfiniteOutdoorsUSA site.

Features & Tech Stack

Season passes, gift cards, advanced listing filters (camping, lodging, water access, etc.), review/bookmark systems, and complete data migration.

React.js, Redux (frontend); Node.js, MongoDB, Redis, Bull, SendGrid, Upstash, Sharetribe SDKs (backend).

Inside the product

RareWaters app screenshot showing the homepage hero with a Fly fishing. Unlocked. headline and a search bar to search private ranches by state
RareWaters app screenshot showing a welcome banner announcing the Infinite Outdoors acquisition with a fly fisherman in a river and buttons to explore fishing properties and get a fishing pass

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