bloom ycombinator sonny mo w21 startup horizon labs
Fintech

Bloom (YC W21)

Investing app with interactive financial lessons and gamified rewards to help users build wealth.

Bloom (YC W21) product screenshot built by Horizon Labs

Case study

Problem

Bloom is a fintech app for employee investing (think “Robinhood for payroll” with gamified lessons).

Bloom wanted to offer paper trading (simulated stock trading) so users could practice without real money. They needed quick integration of market data and trading APIs.

Solution

Horizon Labs built the paper trading feature. Key steps:

  • Integrated Alpaca’s paper-trading API into Bloom’s backend.
  • Developed a trade simulation interface (front end & backend) allowing users to buy/sell virtual shares.
  • Ensured users’ virtual portfolios were updated in real time with market data.

Outcome

The feature was delivered in approximately 2 months. Teen users could trade in a risk-free environment, greatly enhancing product engagement. The groundwork we laid also opened the door for future Alpaca collaboration.

Users now have a safe sandbox for investing. Bloom’s CTO reports this accelerated new-user growth. Bloom’s co-founder commended HL for swift, high-quality delivery.

Features & Tech Stack

Built paper trading end-to-end: Alpaca paper-trading API integration, trade simulation UX, and real-time portfolio updates. Delivered in ~2 months.

Node.js backend, React (if any frontend changes).

Inside the product

Bloom (YC W21) app screenshot showing the homepage with an Investing App for New Investors headline, app store buttons, phone mockups, and feature cards
Bloom (YC W21) app screenshot showing an Investing For Teens hero with a Download on App Store button and phone mockups showing a portfolio and a free stock reward
Bloom (YC W21) app screenshot showing a Learn to invest hero with a phone displaying investing lessons and a Text me the app button
“Horizon Labs team is one of the most technically gifted leaders and engineering teams I've ever worked with! They are swift executors and also generally very likable people who are fun to work with. We are very fortunate to have worked with them!”
Sonny Mo

Sonny Mo

Co-Founder & CEO

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