Product Development Glossary

Clear definitions for the technical terms, frameworks, and concepts you'll encounter when building software products. No jargon, just useful explanations.

What is Agile Development?

Learn how Agile development helps startups accelerate product launches, adapt to feedback, and minimize risks with flexible, iterative processes.

Glossary

Sales

What is Performance Marketing?

Learn how performance marketing can accelerate your startup's growth by focusing on measurable, ROI-driven campaigns.

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Sales

What is Customer Retention?

Master customer retention strategies for startups to boost loyalty and drive growth. Learn how to keep your customers engaged with expert insights.

Glossary

Cloud

What is Software-as-a-Service (SaaS)?

A comprehensive guide for startup founders on Software-as-a-Service (SaaS). Learn how SaaS can transform your business operations and drive growth.

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Business Model

What is Business-to-Consumer (B2C)?

Learn how to build a successful B2C startup with insights on customer acquisition, product development, and scaling strategies for beginners.

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Business Model

What is Business-to-Business (B2B)?

Learn how business-to-business (B2B) models can accelerate your startup’s growth and why they might be the key to unlocking long-term success.

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Metrics

What is Revenue?

Learn the fundamentals of revenue and how it impacts your startup’s growth. Essential insights for founders new to managing revenue.

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Sales

What is Growth Hacking?

Learn the essentials of growth hacking for startups, from low-cost acquisition tactics to data-driven strategies that rapidly scale user growth.

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Product

What is Product Development?

Learn the basics of product development for startups. Get insights on building tech efficiently with Horizon-Labs.co.

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RevOps

What is Go-to-Market (GTM)?

Go-To-Market (GTM) strategies guide startups in launching their products successfully. Learn how to build a GTM plan, avoid common mistakes, and scale.

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Metrics

What are Startup Metrics?

Learn the essential startup metrics every founder needs to track, including CAC, LTV, and churn rate, to grow your business sustainably and efficiently.

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Marketing

What is User Engagement?

Learn the basics of user engagement for startups, why it matters, and how to drive it effectively through strategic product development and user interaction.

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RevOps

What is Customer Acquisition?

Master customer acquisition with practical tips for startup founders. Learn cost-effective strategies to grow your business effectively.

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Fundraising

What is Venture Capital (VC)?

Learn how venture capital works, its benefits, and how to attract investors as a startup founder. Understand the VC process from a beginner’s perspective.

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Fundraising

What is an Angel Investor?

Learn how angel investors can provide early-stage funding, strategic guidance, and flexible terms to help startups grow and succeed.

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PMF

What is Product-Market Fit (PMF)?

Achieving product-market fit (PMF) is vital for startup success. Learn how to navigate the process from a startup founder’s perspective.

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Accelerator

What is a Startup Accelerator?

Confused about startup accelerators? Demystify the world of accelerators and learn how they can launch your startup into hyperdrive.

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Incubator

What is a Startup Incubator?

Confused about startup incubators? This founder-friendly guide breaks down what they are, the benefits they offer, and how to pick the right one for you.

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