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Install a Predictable GTM Engine in 90 Days
AI-powered GTM engineering for startups that need more pipeline, more demos, and a consistent brand voice — without hiring a full in-house RevOps and growth team.
From HubSpot, Webflow, and technical SEO to content, outbound, webinars, n8n automations, and reporting — Horizon Labs builds the full system and gives you one point of contact to run it.
What is GTM engineering for startups?
GTM engineering is the design and installation of the systems that connect messaging, content, CRM, automation, outbound, SEO, and reporting — so a startup can scale beyond founder-led sales. Instead of hiring five separate vendors, you install one operator-led engine that compounds pipeline, brand, and conversion month over month.
You’ve outgrown founder-led GTM
If two or three of these sound familiar, your growth has hit a system problem — not an effort problem.
Founder-dependent pipeline
Pipeline still depends on the founder. Demos slow down the week you stop prospecting.
Stalled organic growth
Organic traffic and demo flow have flattened for two or three months running.
Inconsistent publishing
Content and social publishing are inconsistent — weeks-long gaps between posts.
Untrusted CRM data
HubSpot is half-built. Reporting is unreliable and nobody trusts the numbers.
Disconnected channels
Outbound and inbound run as separate efforts and never compound.
No system owner
No one inside the company actually owns the system end to end.
One connected GTM engine — not six disconnected services
Most agencies sell you a slice. We install the whole system and wire the slices together so each one makes the next one stronger.
Brand voice and content engine
One voice, one editorial calendar, one publishing rhythm — across blog, LinkedIn, newsletter, and sales collateral.
Website and Webflow conversion system
A site built to convert: clear ICP messaging, demo paths, A/B tests, and analytics that actually feed the funnel.
Technical SEO and authority building
Information architecture, on-page, schema, internal linking, and a backlink plan that compounds for 12+ months.
HubSpot and CRM architecture
Lifecycle stages, lead scoring, pipeline reports, and attribution that match how your team actually sells.
n8n automations and routing
Lead routing, enrichment, sequencing triggers, ops alerts — connected to HubSpot, Slack, Gmail, and your stack.
Outbound, webinars, and demand capture
Apollo + sequences, webinar funnels, and inbound capture forms tuned to ICP — with one shared report.
Each pillar feeds the next. SEO drives content. Content powers outbound. Outbound feeds HubSpot. HubSpot feeds reporting. Reporting tightens the next sprint.
The 90-day build
A clear 4-phase install, weekly checkpoints, and a working system at the end — not a slide deck.
Phase 1 — Days 1–14: Audit & blueprint
We audit messaging, funnel, CRM, attribution, content flow, SEO gaps, and outbound stack. You get a written blueprint and a prioritized roadmap before we build anything.
Phase 2 — Days 15–45: Install
We install workflows, content calendar, site fixes, HubSpot architecture, n8n automations, and the core reporting dashboard. By day 45 the engine exists.
Phase 3 — Days 46–75: Launch
Campaigns go live. Publishing cadence is on. Webinars and outbound sequences run. Backlink and SEO authority work begins.
Phase 4 — Days 76–90: Optimize & hand off
We optimize conversion, tighten attribution, document the playbooks, and hand off the operating rhythms your team will run going forward.
One owner. One rhythm. One system.
You don’t get a vendor pile. You get one owner running a weekly strategy rhythm with you, an implementation manager handling delivery, a single dashboard you can trust, and one direct line of support inside Slack or email.
1
Point of contact (Saif Akhtar)
1
Weekly strategy call
1
Source-of-truth dashboard
<24h
Slack/email response on engine issues
Led by Saif Akhtar, built by Horizon Labs
Horizon Labs is an operator-led GTM unit backed by engineers — not a freelancer, not a junior-staff agency. You talk to a founder who has built and scaled the systems you need installed.
Saif leads strategy and stays close to your weekly rhythm. The Horizon Labs delivery team — engineers, content operators, HubSpot architects, SEO and outbound specialists — does the build. You don’t lose context, and you don’t lose execution.
The engagement is 20% strategic time with Saif and 80% delivered through the HL unit Saif manages. That’s how we move fast without becoming the bottleneck.
We are GTM engineers first. Every recommendation is grounded in what we install and operate every week, not in what looks good on a slide.
Built and trusted by growing startups
B2B SaaS · Series A
Founder-led sales had stalled near $1.2M ARR. We installed HubSpot architecture, ICP-tuned outbound, a weekly editorial cadence, and an attribution dashboard — and rebuilt qualified pipeline through the new system.
AI Healthtech · Seed
Inconsistent publishing, no SEO foundation, leads leaking from HubSpot. We installed a Webflow rebuild, technical SEO, HubSpot lifecycle, and a content engine — then compounded organic traffic month over month.
Service-led B2B
No outbound motion. Pipeline was 100% inbound and inconsistent. We installed Apollo outbound, n8n routing, a webinar funnel, and weekly ops reporting — outbound is now a meaningful share of pipeline.
2.4×
average pipeline lift in the 90 days following install
45 days
average time from kickoff to first SEO-ranked asset
1
point of contact for everything we ship
How to work with us
Four ways in. Most clients start with the free call or the audit, then move into a Foundation or Growth Engine engagement.
Free GTM Recommendation Call
Free · 30 minutes
Verbal recommendations on your top 1–2 GTM gaps. Honest assessment of whether HL is the right partner. No deliverable, no pitch deck.
Book the callGTM System Audit
$3,000 one-time · 2 weeks
Growth diagnosis across messaging, funnel, CRM, content, SEO, and outbound. Stack review with concrete fix recommendations. Written 3–6 month roadmap. 60-min strategy walkthrough.
Start with the auditMOST POPULAR
Foundation
$6,000 / month · 3-month minimum
Brand voice + content engine, website conversion fixes, technical SEO foundation, HubSpot architecture + reporting, n8n automations, weekly strategy call + shared dashboard. For startups aiming for 2×–3× growth.
Talk about FoundationGrowth Engine
$12,000 / month · 3-month minimum
Everything in Foundation plus full outbound program (Apollo + sequences + reply-handling), webinar and demand-capture funnels, backlink and authority program, deeper attribution, twice-weekly cadence. For 3×–6× growth.
Talk about Growth EngineAll retainer plans include a 3-month minimum. Pricing excludes ad spend, HubSpot/Apollo/n8n license fees, and freelance content assets you commission.
Not a fit for
We’re upfront about who we work with. If any of the below describes you, we’ll tell you on the call instead of taking your money.
Questions founders ask before they buy
What is GTM engineering, exactly?
GTM engineering is the design and installation of the connected systems that turn marketing, content, sales, and ops into one repeatable revenue engine. It’s a step beyond RevOps — RevOps tunes the dials. We build the engine.
How is this different from a RevOps consultant?
A RevOps consultant usually optimizes the systems you already have. We build the systems first, then operate them. We work inside HubSpot, Webflow, n8n, Apollo, and your reporting stack — not on top of them.
How is this different from a content or SEO agency?
A content agency ships posts. An SEO agency ships keywords. We ship a connected system: content, SEO, CRM, outbound, automation, and reporting — wired together so each piece makes the next stronger.
What happens on the free 30-minute call?
We ask about your GTM motion, look at one or two specific gaps, and give a verbal recommendation. No deck, no deliverable, no pressure. If we’re not a fit, we’ll tell you and point you to better options.
What do I get in the $3,000 audit?
A 2-week audit that ships a written 3–6 month roadmap, a stack review with concrete fixes, a growth diagnosis across the funnel, and a 60-minute walkthrough. The audit fee is creditable toward your first month if you sign on for Foundation or Growth Engine within 30 days.
Why a 3-month minimum?
Anything shorter doesn’t compound. Content needs cadence. SEO needs ranking time. HubSpot architecture needs at least one full pipeline cycle. Three months is the floor for the engine to start paying back.
Who actually does the work?
Saif leads strategy and stays close every week. The Horizon Labs delivery team — engineers, HubSpot architects, content operators, SEO and outbound specialists — does the build. You always have one point of contact and one dashboard.
Do you work inside the tools we already use?
Yes. We work inside HubSpot, Webflow, n8n, Apollo, Gmail, Slack, and most modern stacks. We don’t replace your tools — we wire them up correctly. If you’re missing something critical, we’ll flag it in the audit before we recommend buying it.
When should we hire full-time instead?
Once your GTM motion is repeatable and you need someone in-house to scale it past $5M ARR. We’ll often help you write that job spec at the end of the engagement — and frequently we hand off to the in-house hire we helped you scope.
Ready to replace founder-led GTM with a system?
Book a 30-minute GTM recommendation call. We’ll show you where your engine is leaking and whether Horizon Labs should build it.
Pick a 30-minute slot that works for you. We'll come prepared with notes on your stack and where the GTM motion is leaking.