Outreach Manager

• ICP and targeting playbook: buyer roles, triggers, messaging matrix, and offer angles.
• Sending infrastructure live: 3–5 domains warmed with DKIM/SPF/DMARC; inbox rotation and throttling; bounce <2% and spam complaints <0.2%.
• Prospecting system: ≥1,000 verified contacts/month across priority verticals with ≥95% email verification.
• Sequencing: 3–5 multichannel cadences (email + LinkedIn + light calling) with A/B tests; positive reply rate ≥8% and ≥30% of positives converting to meetings.
• Qualified pipeline: ≥12–20 booked intro calls/month by day 90 with ≥70% show rate and clean CRM attribution.
• Personalization library: 100+ reusable first-line openers and 3x3 research checklist.
• CRM hygiene: lifecycle stages, lead routing, speed-to-lead <15 minutes, and weekly source/offer reporting.
• Compliance and suppression: opt-outs honored, suppression lists maintained, and audit trail documented.

• Define and refine ICPs and lists using Clay, Apollo, and LinkedIn Sales Navigator; verify data and enrich context.
• Write and test short-form copy for emails, LinkedIn messages, and call scripts; run structured experiments.
• Operate sequences end to end: scheduling, warmup, deliverability monitoring, domain rotation, and inbox reputation.
• Personalize at scale using snippets, variables, and fast research; ensure every first touch is relevant.
• Qualify responses, book on calendars, prepare notes, and hand off cleanly to sales/founders.
• Track metrics that matter: delivery, open, reply, positive, meetings, show rate, SQLs; publish a weekly pipeline report.
• Maintain HubSpot hygiene and automation; create tasks, SLAs, and nurture steps for no-shows and not-nows.
• Build and maintain outreach SOPs, templates, and dashboards; automate repetitive work with Make/n8n where safe.
• Ensure compliance with CAN-SPAM/GDPR and internal policies.

• 3+ years in outbound SDR/BDR or growth/outreach for B2B agency or SaaS with measurable meeting-setting results.
• Hands-on with Clay (or equivalent), Apollo, LinkedIn Sales Navigator, and HubSpot (or similar CRM).
• Cold email infrastructure fluency: domains, DNS, DMARC, warmup, throttling, inbox rotation, and deliverability troubleshooting.
• Strong short-form copywriting and personalization skills; clear written communication.
• Data discipline: list hygiene, enrichment, basic analytics in spreadsheets/Looker Studio.
• Organized, reliable, and responsive to SLAs.
• Time-zone overlap: minimum 4 hours with Pacific Time or Türkiye time, depending on team.
• Based in the United States or Türkiye.

• Experience targeting founders, product/ops leaders in marketplaces, healthtech, B2B SaaS, or manufacturing/embedded IoT.
• Phone outreach comfort and voicemail scripting.
• Partnerships and event outreach (accelerators, webinars).
• GA4/UTM governance, Webflow basics, or light SQL/Python for enrichment.
• AI tools for research and personalization.

• Two-week sprints, weekly pipeline reviews, and a visible experiment log.
• “MVP first” tests with explicit kill/scale rules.
• CRM is the source of truth; written playbooks over meetings.

• Resume or LinkedIn.
• Three quantified results (e.g., monthly contacts, positive rate, meetings booked, pipeline/revenue influenced).
• One anonymized sequence example with outcomes and one personalization sample.
• A 30/60/90 plan to reach 15+ qualified intro calls/month for Horizon Labs.

Horizon Labs builds MVPs, modernizes legacy systems, and integrates complex stacks for startups and SMBs. If you like clear goals, fast tests, and accountable metrics, apply.