Digital Marketing Manager

• Pipeline model and baseline: clear ICP, MQL/SQL definitions, and a single dashboard (GA4 + CRM) with traffic, CVR, CPL, and booked-call metrics.
• Site and tracking readiness: GA4, Tag Manager, Search Console, UTM governance, and CRM sync; speed-to-lead automation with SLA <15 minutes.
• Content system: editorial calendar published; 8+ search-driven pieces live (founder stories, case studies, teardown posts), each with a matching CTA and lead magnet.
• SEO foundation: technical audit fixed, internal linking plan, and a priority keyword list with briefs; first rank movements tracked.
• Paid acquisition: launch 2–3 controlled tests (Google Search, LinkedIn). Targets defined and met for CTR, QS, and first CPL; creative and LPs iterated twice.
• CRO: landing page program with A/B tests; form friction reduced; LP conversion ≥3–5% on primary offer.
• Nurture: 3–5-email sequences for cold leads, warm leads, and no-show reschedules; meeting show rate ≥75%.
• Qualified pipeline: consistent flow of ≥12 qualified intro calls/month by day 90, with source attribution.

• Own the demand gen plan end to end: goals, channels, budget, experiments, and weekly reporting.
• Build and maintain ICP, offers, and messaging with sales; align calendars for campaigns and launches.
• Plan and ship content: briefs, outlines, edits; coordinate writers/design; repurpose to LinkedIn, newsletter, and webinars.
• Run SEO: technical fixes, on-page optimization, structured data, internal links, and link-earning outreach.
• Run paid: keyword/audience strategy, ad creative, landing pages, and budgets with tight UTM tracking.
• Drive CRO: test hypotheses, design experiments, analyze results, and roll wins.
• Manage lifecycle: lead scoring, routing, and nurture; enforce speed-to-lead and follow-up SLAs.
• Build enablement: case studies, one-pagers, slide snippets, and email sequences for sales.
• Maintain data quality: dashboards, source-of-truth metrics, and tidy CRM hygiene.
• Coordinate freelancers and vendors; keep delivery on a two-week cadence.

• 4+ years in B2B demand gen or growth for an agency or SaaS, with proof of pipeline created.
• Hands-on SEO and paid (Google Search and LinkedIn) experience with measurable results.
• Strong analytics: GA4, Tag Manager, Search Console, and CRM/marketing automation (HubSpot or similar).
• Clear copywriting for technical audiences; landing page and ad creative literacy.
• CRO practice: A/B testing, statistical basics, and form/conversion patterns.
• Working knowledge of Webflow or a modern CMS; basic HTML/CSS.
• Project management with two-week sprints and async updates.
• Time-zone overlap: minimum 4 hours with Pacific Time or Türkiye time, depending on team.
• Based in the United States or Türkiye.

• Ahrefs/Looker Studio, Make/Zapier automations, LinkedIn Sales Navigator, Clay/Apollo.
• Webinar and video content programs.
• SQL basics for ad-hoc checks.
• Domain exposure: marketplaces, healthtech, AI/LLM features, or B2B SaaS.

• Two-week sprints, weekly growth reviews, and a public experiment log.
• “MVP first” tests with clear kill or scale rules.
• Written decisions > meetings; dashboards are the source of truth.

• Resume or LinkedIn.
• 2–3 short case bullets with channel, budget, CPL/CPA, and booked-call or pipeline impact.
• One sample asset (landing page, ad set, or content piece).
• A 90-day plan outline to reach 15+ qualified intro calls/month for Horizon Labs.

Horizon Labs builds MVPs, modernizes legacy systems, and integrates complex stacks for startups and SMBs. If you like clear goals, fast tests, and accountable metrics, apply.