Horizon visual consistency v2
Horizon final-review consistency layer
§ GTM Engineering · Horizon Labs

Productize your go-to-market
with code, not headcount.

AI-assisted outbound, intent signal monitoring, CRM automation, and ICP scoring — built for revenue teams at Series A+ or $5M ARR who have outgrown their point solutions and need engineers, not consultants.

§ Services

Five GTM engineering services.
All custom-scoped, all in writing first.

We don't sell a platform. We build the specific technical layer your revenue motion is missing.

AI-Assisted Outbound Pipeline
We build the technical layer under your outbound motion — enrichment (Clay, Apollo, Clearbit), AI personalization at scale, sending infrastructure (Instantly, Smartlead), and deliverability hygiene. You set the messaging; we make it scale without breaking.
Custom · scoped
Intent Signal Monitoring
Real-time monitoring of buying signals from G2, LinkedIn, job boards, and news — routed directly into your CRM with structured context. Replaces 4 hours of manual research per rep per day.
Custom · scoped
CRM Automation
HubSpot and Salesforce workflow engineering: lead routing, lifecycle triggers, deal stage automation, handoff sequences. We build it in code, not no-code, so it doesn't break when your team scales.
Custom · scoped
ICP Scoring Model
A predictive scoring model trained on your own closed/won data. Scores inbound leads and existing pipeline by likelihood to close, flagging the 20% worth the most attention.
Custom · scoped
RevOps Buildout
End-to-end revenue operations infrastructure — attribution tracking, funnel instrumentation, reporting dashboards, tool consolidation. For teams that have outgrown their point solutions.
Custom · scoped
§ Who this is for

GTM engineering isn't for every company.
Here's who it works for.

Series A – B companies

Revenue motion is working; the team is too small to execute it at scale. GTM engineering removes the headcount bottleneck.

$5M+ ARR SaaS

You have enough data to build a real ICP model and enough pipeline to make CRM automation pay back in weeks.

Revenue leaders with a technical gap

You know what you want the system to do. You need someone who can actually build it — not recommend another tool.

Outbound teams with deliverability debt

Burned domains, reply rates under 1%, sequences that haven't been touched since 2022. We've fixed all three.

§ How it works

From diagnostic to working system
in 2–4 weeks.

01
30-minute diagnostic

We map your current GTM stack — tools, sequences, data sources, CRM state. No cost.

02
Scope + proof-of-concept

We identify the highest-leverage intervention and scope it in writing with a fixed price or hourly estimate.

03
Build

We build the technical layer. You see working systems, not slides.

04
Handoff + documentation

Your team inherits the system fully documented. No vendor lock-in. You can maintain it without us.

§ Get started

Tell us where your GTM is leaking.

30-minute diagnostic call, no commitment. We'll tell you what we'd build and what it would cost. Most scopes come back within 48 hours.